
tellyDOTs
PROMOTION
TV3
This promotional vehicle was developed in Germany and has
been used by several TV stations throughout the world. Light sensitive ‘DOTs’ are
placed on a TV screen during a particular programme and they ‘record’ whether
the viewer has watched the entire show.
They are then returned to the station
where they are verified and can win major prizes.
In this case the 1-in-100 chance for the $333,333.00 Prize was struck.
