STAR WARS EPISODE II: ATTACK OF THE CLONES
PROMOTION
MAINLAND

The promotion designed around ‘Episode II: The Attack of the Clones’ covered several brands of milk, yoghurt, cheese, meats and smallgoods, owned by one major company. The promotion had to be simple enough to communicate on many different packaging styles and with limited exposure at point of sale in supermarkets. The promotion was simply collecting tokens from these packs and claiming a set of Collector Cards and Stickers as well as entering Major Prize Draws with a Star Wars theme.