FOCUS
BRANDING
THE LANOCREME FACTORY

The development of a factory shop and retail outlet by one of our manufacturing clients became a tourist experience we have termed ‘Destination Shopping’. The logo and corporate identity develop the theme of a collection of the finest quality New Zealand products, a refined shopping experience and tourist attraction as well as emphasizing New Zealand’s natural, green, 100% pure attributes.
The whole idea was best expressed in the strap-line ‘We bring the best of New Zealand in to Focus’. This was used widely on all promotional material.