DATASOUTH
BRAND IDENTITY
DATASOUTH BUSINESS COMPUTING

This is a well-established company that, with the passage of time, had developed several ‘identities’. Our brief was to develop a decal and a logotype that could work together or independently yet would still link with all past usages. The colours were also formulated and presented in a Corporate ID Specification Package they could use internally and give to their suppliers.
To aid distribution the complete Corporate ID Specification Style Guide was presented as hard copy and in several digital file formats.