CRUSADERS ULTIMATE SUPPORTERS PACK
NEWSPAPER PROMOTION
THE PRESS

The promotion was designed around the popularity and dynamics of some of the best rugby in the Southern Hemisphere, and the thousands of fans who avidly follow the fortunes of their local team. The Albums were distributed free of charge at Crusaders home games and through participating retailers by producing a Coupon that was only available in The Press newspaper. Then, for the next 18 days a Crusaders Ultimate Supporters Pack was available from participating retailers. Each Pack contained three Collector Cards, a Game Card to win Instant Prizes and various Sticker Sheets, Tattoos, Vouchers as well as Jigsaw Puzzle. On each day of the promotion The Press ran a special Ultimate Supporters Pack Coupon which meant the reader could obtain that day's Pack for about one-third of its actual value.