
CHRISTCHURCH CITY LIBRARY
VEHICLE SIGNAGE
BRAND IDENTITY FOR MOBILE LIBRARY AND VEHICLES
CHRISTCHURCH CITY LIBRARIES
The Mobile Library has 40 weekly stops across the city to bring library services to most neighbourhoods, while the Holden Barinas are used by Library staff for day to day business.
The brief was to make the vehicles highly visible and
quickly identifiable on the road and within the community. Use was made of
their
corporate colours and characters.
The brief for the Mobile Library also stipulated that we should name the
range of books, magazines, tapes, CDs, talking books, videos, etc as well
as provide
an
area where
the library could display their current promotion.
The finished result modernised the library vehicles and the colours orange and teal made them highly visible.