ALL BLACKS VS BRITISH & IRISH LIONS
NEWSPAPER PROMOTION
THE NEW ZEALAND HERALD

Billed throughout the international media as The Rugby Tour of the Year we joined with the newspaper's advertising agency and promotional specialist to prepare and implement a promotion to match the magnificence of the occasion. The collection consisted of 62 lapel pins featuring players from each team.

Our responsibilities were to develop a substantial, yet cost effective, Album for the agency's graphics as well as design effective Point of Sale items which were used in a wide variety of retail locations.